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Companies and organizations move forward or backward, but no company can stand still and survive. smartworks provides our clients the newest, most advanced products and services, from the latest advances in market research to creating new channels to market your products and services. Read more
The smartworks Info Center provides useful news and marketing information specially selected for you. Whether it’s a blog on an emerging marketing issue or our column of briefs on trends, research and marketing ideas, our goal is to help you stay on top of the news and ahead of the times.
Many of today’s largest companies still use marketing principles developed in the 1950’s, when Dwight Eisenhower was president, and long before the Internet, new technology and social media changed marketing forever. Read more
Since it seems like forever, marketers have taken an “in your face” approach;… Read more
Drinking a caffeinated drink before shopping, can result in higher sales, according to a study by the Journal of Marketing… Read more