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Companies and organizations move forward or backward, but no company can stand still and survive. smartworks provides our clients the newest, most advanced products and services, from the latest advances in market research to creating new channels to market your products and services. Read more
The smartworks Info Center provides useful news and marketing information specially selected for you. Whether it’s a blog on an emerging marketing issue or our column of briefs on trends, research and marketing ideas, our goal is to help you stay on top of the news and ahead of the times.
Early afternoon January 28, 1986, and the editors of USA TODAY were gathered around a table trying to figure out how to cover a story that rocked the world an hour before. I was one of them. The space shuttle Challenger had exploded 73 seconds after liftoff. Read more
Since it seems like forever, marketers have taken an “in your face” approach;… Read more
Drinking a caffeinated drink before shopping, can result in higher sales, according to a study by the Journal of Marketing… Read more