smartworks developed a data-based strategy using custom research and cutting-edge statistical analysis from American Opinion Research (AOR), our wholly-owned global research company, to identify high-potential, high-value customers, strategies and create high-impact messages to reach them.
We went beyond what people say to understand what motivates buyers, behaviors, their goals, concerns, aspirations, emotional drivers, and more.
We identified nine mutually-exclusive and distinctively separate groups. Three were high-potential buyers, “low hanging fruit.”
We developed detailed profiles of each likely-buyer group including demographics, lifestyles, emotional appeals and other data, then created personal marketing messages and strategies targeted to each group.