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Stop losses and win back market share for a major west coast media corporation with limited marketing budget and resources.


smartworks developed a data-based strategy using custom research and cutting-edge statistical analysis from American Opinion Research (AOR), our wholly-owned global research company, to identify high-potential, high-value customers, strategies and create high-impact messages to reach them.

We went beyond what people say to understand what motivates buyers, behaviors, their goals, concerns, aspirations, emotional drivers, and more.

We identified nine mutually-exclusive and distinctively separate groups. Three were high-potential buyers, “low hanging fruit.”

We developed detailed profiles of each likely-buyer group including demographics, lifestyles, emotional appeals and other data, then created personal marketing messages and strategies targeted to each group.


A detailed road map based on research and data, not guesswork, to retain and attract customers.