This headline, from the New York Daily News, was written to grab readers’ attention. It worked. Readership soared.
A study by American Opinion shows subject lines and headlines are six times more powerful than text in attracting readers, digital and print, B2B and B2C. Inter
READ MORE
By Anthony Casale
13 June, 2023
Challenger disaster helped change how we communicate
Early afternoon January 28, 1986, and the editors of USA TODAY were gathered around a table trying to figure out how to cover a story that rocked the world an hour before.
I was one of them.
The space shuttle Challenger had exploded 73 seconds after liftoff. Other newspaper
READ MORE
By admin
23 February, 2023
Modernize marketing to build business, create opportunities in changing times
Many of today’s largest companies still use marketing principles developed in the 1950’s, when Dwight Eisenhower was president, and long before the Internet, new technology and social media changed marketing forever.
These “pre-Microsoft” marketing pillars were called
READ MORE
By Anthony Casale
6 February, 2023
Now is the perfect time for engaging members, building membership, loyalty, revenue
Few would argue professional and trade associations weren’t hard hit by the COVID pandemic. Fewer recognize some of the challenges and issues they face today have been simmering for years.
For more than a decade, associations were increasingly urged to:
Sales presentations that come alive; engage audiences & close sales
Video conferencing services such as GoToMeeting, Zoom, Teams and Webex have been a lifesaver for business-to-business marketers struggling to generate sales during the COVID pandemic; and, they’re here to stay even if COVID isn’t.
But too many sales presentations are simpl
READ MORE
Everyone has emotions, even the stereotypical, bottom line, price-only purchasing officer and B2B buyer. It has been proven, however, that identifying and tapping their emotionswillwin you business, grow your bottom line and make your compan
READ MORE
