Modernize marketing to build business, create opportunities in changing times
Many of today’s largest companies still use marketing principles developed in the 1950’s, when Dwight Eisenhower was president, and long before the Internet, new technology and social media changed marketing forever.
These “pre-Microsoft” marketing pillars were called
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By Anthony Casale
6 February, 2023
Now is the perfect time for engaging members, building membership, loyalty, revenue
Few would argue professional and trade associations weren’t hard hit by the COVID pandemic. Fewer recognize some of the challenges and issues they face today have been simmering for years.
For more than a decade, associations were increasingly urged to:
Sales presentations that come alive; engage audiences & close sales
Video conferencing services such as GoToMeeting, Zoom, Teams and Webex have been a lifesaver for business-to-business marketers struggling to generate sales during the COVID pandemic; and, they’re here to stay even if COVID isn’t.
But too many sales presentations are simpl
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Everyone has emotions, even the stereotypical, bottom line, price-only purchasing officer and B2B buyer. It has been proven, however, that identifying and tapping their emotionswillwin you business, grow your bottom line and make your compan
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